Connect with your community through video
Connect with your community through video
(3 min read)
Creating videos that truly connect with your audience doesn't have to be complicated. Whether you're just starting out or looking to improve your video strategy, we'll help you understand what works best for your specific needs. Let's break it down into actionable steps that will make your video content more engaging and effective.
Q/A#1: How do I choose the best video for my campaign?
Determine what type of information your audience wants to know.
Q/A#2: What are the three basic types of branded videos?
Know your community
Think about your audience as real people - what challenges are they facing today? What support do they need? Create content that connects with them where they are and shows you understand their journey.
Focus your video on one clear idea
When creating your video, imagine you're having a conversation with just one person. Pick a single, meaningful message that matters to them - like helping them solve a specific problem or learn something new. Just as you wouldn't overwhelm a friend with too many topics at once, keep your video focused on that one key idea. This helps your viewer easily understand and remember your message, making your video more effective and engaging.
Share your video like a friend
Once your video is ready, think about sharing it like you're passing along a helpful tip to a friend. Share it on platforms where your community naturally gathers - maybe that's LinkedIn for professional insights, or Instagram for more visual stories. Break your video into bite-sized pieces that are easy to watch and share, just like you might break down a complex topic when explaining it to someone. Remember, the goal isn't just to broadcast your message, but to start conversations and build connections with your viewers.
Key Points
Creating effective videos is all about building genuine connections with your community. Here's what makes video content truly resonate with your viewers:
Start with understanding your audience's real needs and challenges
Keep each video focused on a single, meaningful message
Share content naturally, as if you're having a conversation with a friend
Choose platforms where your community already spends time
When you understand and care about your viewers, they'll feel it in every frame you share.
Next Steps
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article: embracing short attention span