How can I use motion graphics to reach my audience?
Standing out in the age of data explosion.
Topic: ProductionRelated Content:Article: Which Type of Video is Best?
(2 min read)
It has become increasingly difficult for businesses to communicate their messages in this age of data explosion. "We live today in an Information Age, where information is an indispensable ingredient of our life.” (Diamant)
How do you share information in a way that captures people's attention? An animated video using motion graphics can engage and inform your audience in a matter of minutes. Your viewer will be attracted to the combination of text, abstract shapes, and movement on a deeper level than when presented with text on screen alone.
Q/A#1:
What is motion graphics?
Motion graphics are a modality of presenting information comprised of graphics, movement and sound.
Motion graphics, also called motion design, doesn't require characters or continuous story lines. This method of sharing information can move from one idea to the next, making connections between seemingly disparate topics. Motion graphics can be used to entertain and inform by combining text and other visual representations, movement and sound.
Q/A #2:
When should I use motion graphics?
Motion graphics can be used for a variety purposes, from explaining to inspiring.
There is no limits to the uses of a motion graphics video. Motion graphics let you experiment with new techniques and tools, from claymation animation to stop motion. You can use the combination of graphics and movement to explain a complex topic, inspire behavioral change or bring awareness to a particular issue.
Q/A #3:
How long does it take to create a motion graphics video?
It can take between 2-6 weeks to create a 1 minute motion graphics video.
Production timelines are heavily affected by the feedback window. At The Park Ave Co, our videos are created in close collaboration with our clients. We embed multiple feedback points throughout all aspects of production. The time it takes for your team to give feedback will determine how quickly a video can go from concept to delivery. An ideal timeframe for feedback is 48hr (from a sub-deliverable to finalized feedback).
Takeaway: The top three benefits of a motion graphics video.
1. Inform in an engaging way.
2. Create connections between seemingly unrelated topics.
3. Production time is shorter.
Next Steps
More Resources
Which type of video is best? by The Park Ave Co
Diamant E. Unveiling the mystery of visual information processing in human brain. Brain Res . 2008;1225:171-178. doi:10.1016/j.brainres.2008.05.017
