Embracing short attention spans
Embracing short attention spans
(2 min read)
In our fast-paced digital world, we're all experiencing changes in how we take in information. While the 2015 Microsoft Consumer Insights study found that our average attention span is around 8 seconds, this isn't necessarily a bad thing - it's simply how we've adapted to our modern environment.
“It is no surprise that increased media consumption and digital lifestyles reduce the ability for consumers to focus for extended periods of time,” notes Alyson Gausby, Microsoft Consumer Insights Lead. This evolution in how we learn presents an opportunity to develop more engaging and effective ways to share knowledge.
By understanding and working with these natural changes in how we learn and remember information, we can create better learning experiences that work for everyone.
Learning effectively with microlearning
While our attention spans may be shorter, we're actually better at quickly understanding information today. That's why we focus on bite-sized learning - delivering information in short, meaningful chunks that are easy to digest. We make sure every video is brief, relevant to your needs, and feels like it's speaking directly to you.
"A wealth of information creates a poverty of attention." (Herbert Simon, Nobel winner, Economics)
Focusing on essential content
Think of your key message as the heart of what you want your viewers to remember. Just like a good story, your video should highlight the most important points that will resonate with your audience. Rather than overwhelming people with too many facts, carefully choose the information that will make the biggest impact. Remember, you want your video to feel like a carefully curated museum tour, not a cluttered storage room - guide your viewers through the highlights that will stick with them.
Benefits of Microlearning Videos
When you create short, focused videos, you're speaking directly to how people naturally engage with content today. Your audience is more likely to watch, remember, and share videos that respect their time while delivering valuable information. Plus, there's a practical benefit for you too - shorter videos are quicker and more cost-effective to produce than longer ones. By keeping your videos under a minute, you're showing your audience that you understand and value their needs for clear, concise learning experiences.
Key Points
Microlearning effectively delivers information in short, focused chunks that are easier to process.
We're actually better at quickly understanding information today
Content should focus on essential information
Short videos are more likely to be watched and shared
This approach helps create more engaging and effective learning experiences for everyone.
Next Steps
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