Why is design thinking important to brand awareness?
Engage users by harnessing the power of feedback.
Topic: Brand StrategyRelated Content:Webinar: How do I create a social media campaign?
(2 min read)
According to Jay Walker-Smith (president of the marketing research firm Yankelovich), today’s digital users receive more than 3,000 commercial messages each day. “Advertising competes for scarce consumer attention, so more profitable advertisers send more messages to break through the others` clutter.” (Simon P. Anderson and André de Palma, Shouting to Be Heard in Advertising).
How can you use a framework of design thinking to ensure your brand stand out?
Q/A#1:
What is design thinking?
Design thinking is a method of approaching a problem.
A core tenant of design thinking is to let go of preconceived notions and dig into user data to find solutions. It's not about knowing the answers, it's about discovering the pathways to better outcomes.
Q/A #2:
Why is design thinking important to improve brand visibility?
Listening to your users is crucial to improving brand visibility in a world that is hyperconnected.
Your market will change, as will your user's needs. You will not be left behind if you incorporate design thinking principles in your content production process. Your organization will instead be moving along with your users, improving content in partnership with the people you serve.
Q/A #3:
How do I integrate design thinking into my content pipeline?
Use your posts on social media to develop a conversation with your users.
Design thinking is based on user feedback. Engaging, watching, listening and observing are all ways to do this. Ask your users to suggest improvements to your product/messaging approach. Pay attention to metrics. To stay relevant, you must follow the data. Innovation should be the norm.
Takeaway: Top 3 Reasons why design thinking is valuable for brand awareness.
1. Build stronger relationships with your users.
2. Embrace feedback and improve future campaigns.
3. Incorporate innovation and stay relevant.
Next Steps
More Resources
How do I create a social media campaign? by The Park Ave Co
How can I reach my audience with content design? by The Park Ave Co
Strategic Brand Management by Kevin Lane Keller
Design Thinking Bootleg by Stanford d.school
