Journey Notes: Creating lasting support systems for breastfeeding mothers
Journey Notes: Creating lasting support systems for breastfeeding mothers
(2 min read)
Our recent partnership with BPHC Healthy Baby Healthy Child in creating the Love for Latch campaign has revealed valuable insights about building sustainable breastfeeding support systems. Through careful observation and community feedback, we've identified three key areas that have made the biggest impact in our initiative. Here's what we've learned about building lasting change in maternal health support.
1. Community-wide support makes the difference
What we discovered: Multi-language resources that include the entire family support network - from fathers to grandmothers - create stronger outcomes than focusing on mothers alone. Families equipped with culturally relevant materials show increased engagement and better long-term success.
Impact: When support networks understand their role, mothers experience less isolation and greater confidence in their breastfeeding journey.
2. Workplace culture needs active advocacy
What we discovered: Successful workplace support requires more than just policies - it needs practical toolkits, training sessions, and dedicated spaces.
Impact: Businesses have moved beyond basic compliance to become active champions for breastfeeding support, creating mother-friendly spaces and cultures.
3. Digital + in-person support creates lasting impact
What we discovered: A hybrid support model combining 24/7 digital resources with in-person community building provides the most comprehensive support. Our online platform, featuring local family stories and expert guidance, complements regular community gatherings.
Impact: Mothers now have continuous access to support, whether through late-night online resources or face-to-face community connections.
Key Outcomes
The Love For Latch initiative has revealed three key success factors:
Inclusive family education
Workplace advocacy
Accessible support systems
This comprehensive strategy has led to increased confidence among nursing mothers and improved accommodation practices.
Next Step
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