Boston Public Health
Start Strong
The goal of Autism Speaks is to raise global public awareness about autism. The organization uses animation and illustrations designed by The Park Ave Co to engage millions of followers on social media and educate point-of-sale fundraising partners.
Website Design/Development, Brand Identity, Content Strategy, Content Creation, Interactives
Altruista Health, a software company in population health management, needed to simplify complex medical jargon and illustrate clinical scenarios accurately. They aimed to create brand-oriented campaigns to boost product launch and awareness.
Altruista Health partnered with Park Ave Co.
to transform complex healthcare concepts
into engaging and simple visual content.
The collaboration resulted in a successful rebrand and awareness campaign using motion graphics and animations.
Challenges
& Approach
Altruista Health faced the challenge of decoding complex healthcare concepts and creating engaging marketing materials.
Park Ave Co. conducted thorough audience research and applied inclusive design principles, ensuring each illustration and animation was clinically accurate and visually appealing.
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